Colletties Cookies
Merci Merci Confections
Problem: “There’s no room in the market for another new cookie product.”
Strategy: Combine an endearing product name and story based on the company owner’s therapy dog, combined with see-through packaging and popping color.
Result: Colletties™ became happily popular, establishing itself as a competitor among longer-established products.
Strategy, name and identity, content creation, printed promotion, packaging, website
