Raise Our Grade Minnesota logo block | BARSUHN

Raise Our Grade, Minnesota

American Public Works Association

Problem: “Minnesota’s infrastructure earned a disturbingly low grade of C from the American Society of Civil Engineers. Our nonpartisan group of public works professionals wants to inspire and empower residents to urgently request investment in the state.” 

Strategy: Create a Minnesota-specific initiative with the goal right in the name–and marketing tools to support it.

Result: Minnesotans gained a customized online experience that showed their congressional districts’ infrastructure needs. The site enabled them to immediately petition their legislators for more attention to underfunded projects.

Strategy, name and identity, content creation, website

Raise Our Grade Minnesota home screen | BARSUHN
Raise Our Grade Minnesota website pages | BARSUHN
Raise Our Grade Minnesota t-shirt | BARSUHN
Raise Our Grade Minnesota Playbook page-transit stop | BARSUHN
Raise Our Grade Minnesota-Playbook event tent | BARSUHN
Raise Our Grade Minnesota patterns | BARSUHN
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Richfield Water